MRBG VLOG: E-Commerce Functionality on Wix: A Complete Guide

Wix is one of the world’s most popular website builders, widely known for its drag-and-drop simplicity, flexible design options, and powerful built-in tools. Over the years, Wix has evolved from a simple website creator into a full-fledged e-commerce platform that allows entrepreneurs, small businesses, and even established brands to run online stores with ease.

In today’s digital economy, having an online store is no longer optional—it’s essential. Customers expect businesses to offer online shopping, secure checkout, and smooth product browsing experiences. Wix’s e-commerce functionality addresses these needs by providing a wide array of tools to create, manage, and scale an online business.

This article explores everything you need to know about Wix’s e-commerce features, including store setup, product management, payments, design customization, marketing integrations, scalability, and much more.

1. Introduction to Wix E-commerce

Wix e-commerce is built on the Wix Stores app, which integrates seamlessly into any Wix site. It empowers businesses to sell products and services online, accept payments, manage orders, track inventory, and optimize the customer shopping experience—all without needing advanced coding knowledge.

Some key highlights of Wix e-commerce include:

A drag-and-drop store builder with customizable product pages.
Mobile optimization to ensure online shops look good on any device.
Support for both physical and digital products.
Global payment gateways and multiple currency options.
Integrated marketing tools, including email campaigns, SEO, and abandoned cart recovery.
A built-in dashboard for managing inventory, orders, shipping, and taxes.
Access to third-party apps through the Wix App Market to extend functionality.

Wix caters especially well to small and medium-sized businesses (SMBs), creative entrepreneurs, and service providers who need an all-in-one platform.

2. Setting Up an E-commerce Store on Wix

The first step to building an online store with Wix is straightforward. Here’s the process:

Step 1: Choose a Template

Wix offers hundreds of e-commerce templates across industries like fashion, electronics, beauty, food, and digital services. Templates are pre-designed but fully customizable, ensuring businesses can match their branding.

Step 2: Install the Wix Stores App

This app provides the backbone of e-commerce functionality, enabling product listings, checkout systems, and inventory management.

Step 3: Add Products

Users can upload:

Physical products with variations (size, color, material).
Digital downloads such as e-books, software, or music.
Services and bookings with integrated scheduling.

Step 4: Configure Store Settings

Store owners can:

Define tax regions.
Set shipping rules.
Enable multiple currencies.
Decide on regional payment gateways.

Step 5: Publish the Store

Once setup is complete, the online store can be published and made available for customers worldwide.

3. Product Management Features

A successful e-commerce store thrives on effective product management. Wix offers comprehensive tools in this area:

a. Product Variants

Merchants can create product options such as size, color, or material. Each variant can have its own SKU, stock count, and price.

b. Product Collections

Collections help organize products into categories (e.g., “Men’s Clothing,” “New Arrivals,” “Sale Items”) for easier navigation.

c. Inventory Tracking

Wix automatically tracks stock levels. Merchants receive notifications when items are running low or sold out.

d. Digital Products

Digital goods are delivered via secure download links that expire after use, ensuring safe distribution.

e. Subscriptions and Recurring Payments

For businesses offering subscription boxes, memberships, or recurring services, Wix supports automated billing.

f. SEO-Friendly Product Pages

Each product page allows custom titles, meta descriptions, and URLs for better visibility on search engines.

4. Storefront Design and Customization

Wix is famous for design flexibility, and this extends to e-commerce stores.

a. Drag-and-Drop Editor

Merchants can rearrange product galleries, banners, and featured products without coding.

b. Mobile Optimization

Every store is automatically mobile-friendly. Wix also offers a mobile editor for specific adjustments.

c. Product Page Customization

Product detail pages can be enhanced with:

Video demonstrations.
Customer reviews.
Image zoom and 360-degree product views.
Social media sharing buttons.

d. Branding Tools

Wix allows integration of logos, custom fonts, brand colors, and unique layouts to maintain consistent brand identity.

5. Payment Processing and Checkout Options

A core element of e-commerce is seamless and secure payment handling. Wix provides flexibility through Wix Payments and third-party gateways.

a. Wix Payments

Wix Payments is the platform’s native solution that supports major credit/debit cards, Apple Pay, and more. It allows merchants to manage transactions directly from the Wix dashboard.

b. Third-Party Payment Gateways

Over 50 external payment providers are supported, including:

PayPal
Stripe
Square
Alipay

c. Multi-Currency Support

Wix allows global selling by displaying local currencies and converting prices.

d. Secure Checkout

All transactions use SSL encryption to protect customer data.

e. Flexible Checkout Features

Guest checkout (no account required).
Discount codes and coupon application.
Automated tax calculation.

6. Shipping and Fulfillment

Shipping logistics can make or break an online store. Wix integrates robust shipping management features.

a. Shipping Rules

Sellers can configure:

Free shipping thresholds.
Flat-rate shipping.
Weight-based or region-based shipping rates.

b. Real-Time Shipping Rates

Wix integrates with USPS, FedEx, and other carriers to display accurate real-time costs at checkout.

c. Dropshipping and Print-on-Demand

Through apps like Modalyst, sellers can launch dropshipping businesses or print-on-demand stores with ease.

d. Local Delivery and Pickup

For restaurants, flower shops, or local businesses, Wix supports curbside pickup and local delivery options.

7. Order and Customer Management

Efficient order tracking is crucial. Wix simplifies this process with a centralized dashboard.

a. Order Tracking

Merchants can view, filter, and update orders. Customers automatically receive email updates when their orders ship.

b. Refunds and Returns

Partial or full refunds can be processed directly from the Wix dashboard.

c. Customer Accounts

Customers can create personal accounts to view past orders, save addresses, and manage preferences.

d. CRM Tools

Wix integrates with Wix CRM, enabling personalized communication, segmentation, and customer engagement.

8. Marketing and Sales Tools

Wix provides built-in tools to help merchants promote their stores and boost conversions.

a. SEO Tools

Wix SEO Wiz offers:

Customized SEO plans.
Structured data markup for product listings.
Automated sitemap generation.

b. Email Marketing

With Wix Ascend, users can send newsletters, abandoned cart recovery emails, and promotional campaigns.

c. Social Media Integration

Products can be synced with Facebook, Instagram, and TikTok shops for multichannel selling.

d. Discount Codes and Coupons

Merchants can create promotions based on percentages, fixed amounts, or free shipping offers.

e. Abandoned Cart Recovery

Automated reminders encourage customers to complete purchases they left behind.

f. Loyalty Programs and Reviews

Apps in the Wix App Market allow integration of loyalty points, referral programs, and product reviews.

9. Analytics and Reporting

Data-driven insights are vital for growth. Wix offers detailed reports on:

Sales by product, category, or time frame.
Customer acquisition and retention.
Inventory and revenue performance.
Website traffic (integrated with Google Analytics).

These analytics help store owners adjust pricing, promotions, and inventory strategies.

10. Mobile Commerce with Wix

With mobile shopping dominating e-commerce, Wix ensures full support:

Mobile-optimized checkout.
Push notifications via Wix mobile app.
The ability for merchants to manage their store from the Wix Owner app.
Mobile wallets like Apple Pay and Google Pay.

11. Third-Party App Integrations

Beyond built-in tools, Wix App Market offers hundreds of integrations:

Dropshipping apps like Modalyst.
Print-on-demand apps like Printful.
Accounting software like QuickBooks.
Live chat tools like Tidio.
Booking integrations for service-based businesses.

This makes Wix adaptable to different industries and business models.

12. Scalability and Limitations

While Wix e-commerce is powerful, it is best suited for small to medium stores. Here’s why:

Pros for Scalability

Easy product management for hundreds of SKUs.
Marketing automation built-in.
Integration with global payment gateways.

Limitations

Not ideal for enterprise-level inventory (10,000+ SKUs).
Limited backend customization compared to platforms like Shopify or Magento.
Transaction fees apply if not using Wix Payments in some regions.

13. Pricing Plans for Wix E-commerce

To unlock e-commerce functionality, businesses must subscribe to one of Wix’s Business & eCommerce Premium Plans:

Business Basic – Suitable for small online shops.
Business Unlimited – Ideal for growing stores with additional storage and marketing tools.
Business VIP – Provides priority support, loyalty program features, and advanced analytics.

Each plan includes secure payments, unlimited products, and customer accounts.

14. Comparing Wix E-commerce with Competitors

Wix vs Shopify

Wix: Easier to use, better design flexibility, cheaper for small businesses.
Shopify: More scalable, stronger app ecosystem, better suited for large stores.

Wix vs WooCommerce

Wix: Hosted solution with minimal setup.
WooCommerce: Requires WordPress knowledge, offers greater customization.

Wix vs Squarespace

Wix: Larger app marketplace and better dropshipping options.
Squarespace: Stronger design aesthetics but fewer e-commerce apps.

15. Case Studies: Who Benefits Most from Wix E-commerce?

Local Retail Stores – Transitioning online with delivery and pickup.
Artists & Creatives – Selling digital downloads, artwork, and custom products.
Small Fashion Brands – Managing small to medium catalogs with variations.
Food Businesses – Using Wix Restaurants for online ordering and local delivery.
Service Providers – Offering bookings and recurring subscriptions.

16. Future of Wix E-commerce

Wix continues to innovate in e-commerce with AI-driven design tools, advanced automation, and improved integrations. As consumer expectations grow for personalized and mobile-first shopping, Wix is positioning itself as a comprehensive yet user-friendly platform for businesses worldwide.

Conclusion

Wix’s e-commerce functionality offers a powerful, intuitive, and cost-effective solution for small and medium-sized businesses looking to sell online. With tools for product management, payments, shipping, customer engagement, and marketing, Wix makes it easy for entrepreneurs to launch and scale an online store without heavy technical expertise.

While it may not replace platforms like Shopify for massive enterprise operations, Wix strikes the perfect balance of simplicity, affordability, and functionality for most online sellers. Its all-in-one approach empowers business owners to focus on what truly matters: growing their brand and delighting their customers.

Sunday, August 17, 2025

E-Commerce Functionality on Wix: A Complete Guide