Google pulls Gemini from main search app on iOS

 

Google is removing its AI assistant, Gemini, from the main Google app on iOS devices. This move aims to encourage users to download the standalone Gemini app, allowing Google to better compete with other AI chatbots like ChatGPT, Claude, and Perplexity. However, the decision could limit Gemini's reach, as the Google app already has millions of users who may be reluctant to download a separate application.

The tech giant informed customers of the change through an email stating, "Gemini is no longer available in the Google app." The message directed users who wish to continue using Gemini on iOS to download the dedicated Gemini app from the App Store. While the standalone app became available to iOS users worldwide late last year, Gemini had remained accessible through the main Google app until now.

With the Gemini app, users can engage in voice conversations through Gemini Live, integrate Google services like Search, YouTube, Maps, and Gmail, ask questions, explore topics, plan trips, receive AI-generated summaries and deep dives, create images, and more. Interaction is available via text, voice, or camera input.

The email also cautioned users that Gemini may still produce errors, advising them to verify its responses. Additionally, users can upgrade to Gemini Advanced through the iOS app by subscribing to the Google One AI Premium plan, available as an in-app purchase.

iOS users attempting to access Gemini through the main Google app will now encounter a full-screen message stating, "Gemini now has its own app," with a link to download it from the App Store.

Google's decision to separate Gemini into a standalone app is a calculated risk. While it could streamline the rollout of new AI features, it may also lead to a decline in usage as some users choose not to make the transition.