Data Suggests Google Indexing Rates Are Improving

 

New Research on Google Indexing Trends (2022-2025)

A recent study analyzing over 16 million webpages reveals that while Google indexing rates have improved, many pages remain unindexed, and over 20% of indexed pages are eventually deindexed. These findings highlight significant challenges faced by websites focused on SEO and indexing.

Research by IndexCheckr Tool IndexCheckr, a Google indexing tracking tool, allows users to monitor the indexing status of their content and external pages hosting backlinks. While the research may not reflect global Google indexing patterns, it closely aligns with trends observed by website owners focused on SEO and backlink tracking.

Understanding Web Indexing Web indexing involves search engines crawling and filtering internet content, removing duplicates or low-quality pages, and storing the remaining pages in a structured database called a Search Index. Google initially utilized the Google File System (GFS) and later upgraded to Colossus, a more advanced system capable of handling vast search data across thousands of servers.

Indexing Success Rates The study indicates that a significant portion of pages remain unindexed, although indexing rates have improved between 2022 and 2025. Notable findings include:

• 61.94% of pages in the dataset were not indexed.
• Google indexes 93.2% of successfully indexed pages within six months.
• Indexing rates have steadily improved from 2022 to 2025.

Deindexing Trends The research also sheds light on Google's rapid deindexing processes. Of all indexed pages, 13.7% are deindexed within three months, with an overall deindexing rate of 21.29%. However, 78.71% of indexed pages remain consistently in Google's index. The time-based cumulative deindexing percentages are as follows:

• 1.97% deindexed within 7 days.
• 7.97% deindexed within 30 days.
• 13.70% deindexed within 90 days.
• 21.29% deindexed after 90 days.

The research underscores the importance of early monitoring and optimization to mitigate deindexing risks. Although the risk decreases after three months, periodic audits remain crucial for maintaining long-term content visibility.

Effectiveness of Indexing Services The study also evaluates the efficacy of manual submission strategies through indexing tools. It found that only 29.37% of URLs submitted via these tools were successfully indexed, leaving 70.63% of submitted pages unindexed. This suggests limitations in current manual indexing approaches.

High Percentage of Pages Not Indexed While less than 1% of tracked websites were entirely unindexed, only 37.08% of all tracked pages were fully indexed. The data, derived from IndexCheckr subscribers, may not reflect broader internet-wide trends but offers valuable insights for SEO-focused website owners.

Google Indexing Improvements Since 2022 Despite some concerning statistics, the study reveals a positive trend: Google's indexing rates have steadily improved from 2022 to 2025. This suggests enhanced efficiency in Google's ability to process and include webpages.

Summary of Findings Complete deindexing of entire websites remains rare. However, over half of the pages analyzed struggle with indexing, likely due to site quality issues. Factors that may contribute to indexing challenges include:

• Commercial product pages with bulked-up content for search engines.
• Sites designed primarily to "feed the bot" rather than to provide value to users.

Google's search results, particularly for e-commerce, are becoming increasingly precise. SEO strategies that focus solely on entity optimization, keywords, and topical maps may fail to address the user-centric ranking factors that drive long-term success.