how to increase page speed insights on googl

 How to Increase Page Speed Insights Score: A Comprehensive Guide

In today’s digital landscape, a fast-loading website is critical for providing a positive user experience, improving search engine rankings, and boosting conversions. Page Speed Insights (PSI) by Google is a tool that helps webmasters identify and resolve issues that slow down their websites. If you’re looking to increase your Page Speed Insights score, this guide will walk you through actionable steps to achieve better results.

1. Optimize Images

Images often account for a significant portion of a webpage’s size. To optimise them:

• Compress Images: Use tools like TinyPNG or ImageOptim to reduce file size without compromising quality.
• Choose the Right Format: Use modern formats like WebP, which offer better compression than JPEG or PNG.
• Implement Lazy Loading: Delay loading off-screen images until they are needed. This reduces the initial page load time.

2. Leverage Browser Caching

Caching allows returning visitors to load your site faster by storing static resources in their browser. To enable browser caching:

• Add cache-control headers to specify how long resources should be cached.
• Use plugins like WP Super Cache or W3 Total Cache if you’re on WordPress.

3. Minify CSS, JavaScript, and HTML

Reducing the size of your website’s code can significantly improve load times. Minification involves removing unnecessary characters, comments, and spaces. Tools like UglifyJS, CSSNano, and HTMLMinifier can help.

4. Enable Compression

Compression reduces the size of your web pages and assets, making them faster to download. Gzip and Brotli are popular compression methods that can be enabled on your server. Check with your hosting provider or use plugins to activate this feature.

5. Use a Content Delivery Network (CDN)

A CDN distributes your site’s content across multiple servers around the world. This ensures users receive data from a server geographically closer to them, reducing latency. Popular CDNs include Cloudflare, Akamai, and Amazon CloudFront.

6. Eliminate rendering-Blocking Resources

Render-blocking resources are CSS and JavaScript files that delay the rendering of a webpage. To address this:

• Use the async or defer attributes for JavaScript.
• Inline critical CSS to allow pages to render faster.

7. Reduce Server Response Time

A slow server can hinder your website’s speed. Here are ways to optimise server performance:

• Upgrade to a faster hosting plan or switch to a dedicated server.
• Optimise your database by removing unnecessary data and indexes.
• Use a reliable DNS provider with low latency.

8. Optimize Fonts

Web fonts can impact page load time if not optimised. To improve font loading:

• Use modern font formats like WOFF2.
• Limit the number of font variants and weights.
• Enable font-display: swap to ensure text is visible while fonts are loading.

9. Implement AMP (Accelerated Mobile Pages)

AMP is a framework designed to create fast-loading mobile web pages. By adopting AMP, you can improve your site’s performance on mobile devices and potentially enhance your Page Speed Insights score.

10. Regularly Audit and Monitor Performance

Performance optimisation is an ongoing process. Use tools like Google Page Speed Insights, Lighthouse, or GTmetrix to regularly audit your site’s speed. Address new issues as they arise to maintain optimal performance.

Conclusion

Improving your Page Speed Insights score requires a multi-faceted approach, from optimising images and code to leveraging modern tools like CDNs and AMP. By implementing the strategies outlined in this guide, you can create a faster, more efficient website that delivers an exceptional user experience and drives better results. Remember, a faster site isn’t just about pleasing search engines—it’s about delighting your users.